Le Tote @ SxSW

Our chief merchandising office Ruth Hartman shares her diary from her recent trip to Austin, Texas where she was part of a panel — A Personal Shopping Experience (Minus the Person) — at South by Southwest: 


LT at SxSW: Ruth (third from left) right after her panel discussion.

mood ruth1

“The SxSW trade show was one of the most interesting I’ve ever attended.” How amazing are these images! #ConfidenceIsBeautiful

ruth nasa1

Ruth at the NASA booth, wearing a top from one of our new brands, Johanne Beck. Watch out: It’s coming soon! The adventure continues in Austin as Ruth goes VR!

food ruth1

Food for thought: Highlights included the Doughmaker food truck (“Fried chicken on top of a donut with bacon on top — yum!”), waiting in line for Texas BBQ at the Southbites food park and a taco lunch with tofu and brisket.

ruth ways

“Lots of ways to get around in Austin during SxSW!” Until next time!



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