Emily Schuman lives with her husband, Geoffrey, and their two cats in Los Angeles. She loves gummy bears and hates chipped nail polish. Over to the blogger-author-designer for more on her label, loves, cupcakes and confidence kit…
Which three words would you use to describe Cupcakes & Cashmere?
Feminine, fresh, inspiring.
We asked Emily about her confidence kit: What according to you are the two things that make a woman feel confident?
Spending time with people you love, and love you for who you are, will always make you feel confident. Also, doing something that proves to yourself how capable you are — whether that’s trying a new class, traveling alone, or just pushing past your limits professionally and learning a new skill or taking on a new challenge. I think having a passion and finding success makes a woman feel confident. Finally, knowing what works for you beauty-wise, whether it’s a go-to red lip, hairstyle, or cat-eye — so when you’re having an off day, you know you can turn to that and feel great.
What is your go-to work look?
A classic shift dress — at work I pretty much live in Theory dresses (I like to stock up on them whenever they go on sale) — with a classic pointy-toed pump.
What is that one thing every woman should have in her closet?
The perfect black trouser pant.
What does your ideal vacation involve?
Doing absolutely nothing, in a beautiful beachside location, with my husband and daughter. Good food, great drinks, and the ability to unplug and just hang with my favorite people.
Who would be your dream dinner guest?
What is your favorite cupcake flavor?
Red velvet cake with cream cheese frosting.
Who is your best female role model and what did she teach you?
My mom, without question. She taught me to see and appreciate the little things in life, which is essentially the foundation of my blog and business. She has impeccable attention to detail and was always noticing the small, beautiful details like the curve of a piece of glassware or the gleam of a gold cuff.
Cupcakes & Cashmere — where classic comes with a contemporary twist.
A military jacket is a great trans-seasonal piece, perfect for those in-between temperatures. We love how Emily styled her jacket with a cute floral romper. Get yours here
A glamorous trench in a pretty pastel is the season’s must-have. Add this chic summertime trench to your closet here