We’re real people trying to make fashion accessible for you, the real women of the world. We are not fashionistas, we don’t think appearance is the end-all but we do know what it’s like to walk into a room feeling confident, what it’s like to love being in our own skin. And if style can play a part in that, even an itsy bitsy part, we’ve won.

Confidence means something different to everyone and we wanted to know what makes real women feel confident. So we asked — and the results are inspirational.

[youtube https://www.youtube.com/watch?v=lJgCEDC8-aI]

What does confidence mean to you? Share your thoughts by tagging #iamCONFIDENCE


Here are some more quotes on confidence from our favorite inspiring women:

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BEYONCE: “The most alluring thing a woman can have is confidence.”

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HELLEN KELLER: “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.”

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CATHERINE ZETA JONES: “Being glamorous is about strength and confidence. It’s black and white — dramatic. You have to be strong.”

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KATY PERRY:If you’re presenting yourself with confidence, you can pull off pretty much anything.” 

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OPRAH WINFREY: “It is confidence in our bodies, minds and spirits that allows us to keep looking for new adventures, new directions to grow in, and new lessons to learn  which is what life is all about.”

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AMY SCHUMER: “I say if I’m beautiful. I say if I’m strong. You will not determine my story  — I will.”



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