How We Really Feel About Fashion And Personal Style

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You’d think that between the constant feed of style inspiration on social media, low prices of fast fashion apparel and on-demand online shopping capabilities, most of us have it pretty easy when it comes to accessing the latest fashions and trends, right?

Not quite. In a survey we conducted this month of more than 500 U.S. women*, we learned that the limitless options provided by today’s fashion industry have women feeling less confident about their personal style and ability to embrace new styles and trends.

Despite the reported $250/month women spend on clothing and accessories to keep their wardrobe up-to-date, over 20% of women still feel the clothes in their closet do not accurately reflect their personality and 36% of women feel guilty about the money they’re spending.

The fact that nearly 40% of women don’t feel confident about their personal style is what bugs us most. We want every woman to feel her best every day and are motivated to help her find the wardrobe— and look— that celebrates her unique personality.

Below are some tips and tricks for how to let your personality shine no matter what your day throws at you.

– Wear one article of clothing or accessory that makes you excited every day. Maybe it’s a statement necklace or that pair of jeans that makes your butt look amazing!

– Think about your goals for the day and how you want to feel. Do you have a team meeting and want to project professionalism? Are you working on a creative project and want to feel comfortable and artsy?

– Walk around the house for 10-15 minutes in your outfit before you head out. Are you fidgety? Constantly adjusting? If you aren’t 100% comfortable, change into something else.

– Try before you buy – take advantage of our Tote Swap feature to add that trendy jumpsuit or out-of-the-ordinary necklace to your Tote and give the trend a test run before committing the item to your wardrobe.

How do you build up your confidence in the morning and get the most out of your look every day? Share your comments below!

*Survey Methodology: Conducted by Google Consumer Surveys, May 02, 2015-May 14, 2015 and based on 508 online responses. Sample: General Population filtered to: Women

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