We’re Expecting: Maternity!


We’re very happy to announce that we’ve launched maternity! It’s been a long time dream of ours and we are thrilled to share it with you first! “When we first started LE TOTE, my wife was pregnant with our daughter and was constantly borrowing and swapping maternity clothes with her friends,” said Rakesh Tondon, our CEO and Co-Founder. “We knew then there was a massive need for a service like LE TOTE in the maternity space, and are thrilled to be offering expectant mothers affordable access to a wide variety of maternity wear with our new maternity subscription option.” Our Maternity Totes will feature brands including Olian Maternity, Maternal America, Lilac Clothing, Tart Collections, Summer & Sage and Urban Ma. We are also working with fashion designer, blogger and mother of two, Cara Loren Van Brocklin, who is designing pieces of maternity wear exclusive to LE TOTE.

LE TOTE Maternity will operate in similar fashion as our existing service:

  • For a flat fee of $59/month, maternity subscribers have unlimited access to personalized deliveries of stylish maternity clothes and trendy accessories, giving expecting mothers an affordable option to stay comfortable and fashionable throughout their pregnancy.
  • Each delivery will have 3 garments and 2 accessories, and can be sent back to receive new deliveries throughout the month for the flat price.
  • If users love a piece in their Tote, they’ll have the option of purchasing it at a discounted rate of 20-50 percent off of retail price.

“Based on the data and feedback we receive from our subscribers, we know that at least 30 percent of our customers are mothers, and have learned that pregnancy is often a reason for subscription cancellations,” said Brett Northart, our President and Co-Founder. “Now, our customers can continue to use Le Tote seamlessly through every life event – from first dates, to job interviews, to girls night out, and now during pregnancy.”

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10 thoughts on “We’re Expecting: Maternity!

    1. LE TOTE

      Hi Emily! There isn’t an official launch date for our new line but we hope you are as excited as we are! Join the waiting list to get updates on the launch. The more ladies who sign up for the waitlist, the faster we will be able to roll it out, So don’t forget to tell your friends!

  1. Maria

    Hi, I see Emily checked in in June and as I inch toward the end of my first trimester, I wanted to ask if at this point you have any estimation on the launch date? I haven’t seen any updates 😦 Thanks!

    1. LE TOTE

      Hi Maria, happy to help! We plan on launching maternity closer to the holidays! We’re getting more excited by all the new maternity looks coming in, and we can’t wait to share them with our members!

  2. B

    Holidays! 😦 😦 My sister is expecting her child in mid-December and I’ve been telling her about LeTote’s maternity lines for months! I really was hoping for her to be able to use LeTote over the next few months.

    1. LE TOTE

      I have great news for you! Because of requests like this, we’re launching Maternity on Monday, Oct. 12th! So please let your sister know that she can sign up then!

  3. Kristin Pepe

    Hi, I just signed up for le tote thinking they could send me maternity clothes. Apparently not. I want to cancel. Please help.

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