We’re very happy to announce that we’ve launched maternity! It’s been a long time dream of ours and we are thrilled to share it with you first! “When we first started LE TOTE, my wife was pregnant with our daughter and was constantly borrowing and swapping maternity clothes with her friends,” said Rakesh Tondon, our CEO and Co-Founder. “We knew then there was a massive need for a service like LE TOTE in the maternity space, and are thrilled to be offering expectant mothers affordable access to a wide variety of maternity wear with our new maternity subscription option.” Our Maternity Totes will feature brands including Olian Maternity, Maternal America, Lilac Clothing, Tart Collections, Summer & Sage and Urban Ma. We are also working with fashion designer, blogger and mother of two, Cara Loren Van Brocklin, who is designing pieces of maternity wear exclusive to LE TOTE.
LE TOTE Maternity will operate in similar fashion as our existing service:
- For a flat fee of $59/month, maternity subscribers have unlimited access to personalized deliveries of stylish maternity clothes and trendy accessories, giving expecting mothers an affordable option to stay comfortable and fashionable throughout their pregnancy.
- Each delivery will have 3 garments and 2 accessories, and can be sent back to receive new deliveries throughout the month for the flat price.
- If users love a piece in their Tote, they’ll have the option of purchasing it at a discounted rate of 20-50 percent off of retail price.
“Based on the data and feedback we receive from our subscribers, we know that at least 30 percent of our customers are mothers, and have learned that pregnancy is often a reason for subscription cancellations,” said Brett Northart, our President and Co-Founder. “Now, our customers can continue to use Le Tote seamlessly through every life event – from first dates, to job interviews, to girls night out, and now during pregnancy.”